AI advisory backed by working technology

Applied AI for real business decisions.

We help leadership teams improve workflows and decisions with practical AI—starting with the business problem and applying the technology that fits.

Request a 20-minute conversation See how we work

Start with your problem

What are you trying to improve, understand or build?

Choose the business question first. The relevant method and technology follow from there.

AI Process Optimization

Cut manual work and improve decisions.

Analyze real workflows to find where AI can remove friction, assist employees, improve decision quality and create measurable operational value.

Process first. Technology second.Explore process optimization ↗

Test customer and market decisions before you spend.

Explore how customer populations may react to campaigns, products, pricing and messages before committing real-world budget.

Explore customer simulation ↗

Launch your own branded AI agent product.

Configure a company-owned AI product and customer experience without building the orchestration and fleet-management foundation from zero.

Explore white-label AI ↗

Selected engagements

Practical AI. Applied to real work.

Anonymised examples of current Alpha Horizon work. Each is labelled to distinguish a realised operational result from an engagement still in development.

01Operational result

From days to mere seconds

60+ monthly working hours reduced to 50 seconds

For a German engineering company, Alpha Horizon implemented AI to run a defined operational process. Work that previously required more than 60 hours of manual effort each month now runs in 50 seconds.

German engineering company · Anonymised

02In development

New market reach

through a custom AI platform

Alpha Horizon is building a custom platform for a Copenhagen-based company using technology derived from Shogun and Horizon One. The platform is designed to enable new commercial offerings and expand the customer’s addressable market.

Copenhagen-based company · Anonymised

Michael PericFounder & Principal Consultant

Who you work with

Senior transformation experience. Applied directly.

Michael Peric is an independent consultant and the founder of Alpha Horizon. He brings 20 years of experience leading business transformation, digital programs and operational improvement across global organizations, including The LEGO Group, TradePoint, Demant, Tempur Sealy and Siemens Gamesa. With an MSc in Information Technology and a BSc in Economics and Business Administration, he works at the intersection of business strategy, processes, data and applied AI—turning emerging technology into governed, practical solutions.

20 years: Transformation, programs and operational improvement
Global experience: LEGO Group, Demant, Tempur Sealy and Siemens Gamesa
Business + technology: MSc Information Technology · BSc Economics

More about Michael ↗

How we work

From business process to practical AI value.

A disciplined route from understanding the work to testing the smallest useful implementation.

01
Understand
Map the objective, workflow, decisions, actors and available data.
02
Analyze
Identify where AI can automate, assist, retrieve, recommend or simulate.
03
Prioritize
Compare value, feasibility, readiness, risk and time-to-impact.
04
Design
Define human and AI roles, controls and measurable success criteria.
05
Pilot
Test the smallest useful implementation against a clear baseline.

Working technology

Proprietary technology when the problem requires it.

Recommendations can connect to real simulations, agent workflows and decision-support tools—not end as abstract strategy.

Customer & market simulationHorizon One ↗

Agent orchestration & governanceShogun AFM ↗

Structured decision supportAlpha Align ↗

Alpha Horizon

What workflow, decision or product are you trying to improve?

Bring the business problem. We will determine whether AI—and which approach—can create practical value.

Request a 20-minute conversation